Marketing Manager
Dondolo is seeking an experienced Marketing Manager to join our team. The ideal candidate is an exceptional marketer with a grasp on sales strategies. This professional thrives in a fast-paced environment, managing various marketing programs across multiple platforms. This person is skilled in sales strategy, email + SMS marketing, influencer marketing, event planning, and PR. This candidate possesses strong organizational and project management skills, as well as marketing principles that result in sales, customer acquisition, increased traffic, and revenue growth.
If interested, please send your resume to info@dondolo.com.
Job Responsibilities
Marketing and Sales Strategies
- Strategize and execute marketing/sales initiatives, including email SMS campaigns, promotions, and giveaways
- Develop new email marketing initiatives, including automation flows, welcome series, re-engagement, and other lifecycle communications
- Improve product marketability and profitability by researching, identifying, and capitalizing on market opportunities
- Provide analytics by collecting and analyzing data and trends
- Prepare marketing action plan
- Meet marketing and sales financial objectives by forecasting requirements and preparing annual budgets
Influencer Marketing
- Plan and oversee the development of Dondolo’s influencer strategy; manage monthly campaigns from planning to execution, including paid engagements, organic product seeding, and gifting opportunities
- Identify relevant influencers to ensure a solid talent mix that aligns with our brand values and sales objectives
- Analyze and report on influencer activities during and after all paid engagements to assess value and optimize future initiatives
- Manage influencer agency partnerships to drive success for Marketing and PR Initiatives
Event Marketing
- Develop event strategy and calendar for collection launches, brand collaborations, and in-store shopping events
- Manage and execute event strategy, including logistics, production, and day-of coordination